The Underdog’s Guide to Building Your Business
0692940081
Ramit Sethi
Notes
A huge part of your success in business comes from consciously choosing who you’re attracting and who you’re repelling.
You want to get to know their hopes, fears and dreams. You want to get at the very evocative things people are feeling inside.
Your biggest challenge [is] customer selection. You pick the right customer, you win. You pick the wrong customer, you lose. Focus on helping great people get better.
…that’s what my audience wanted. They wanted everything to “just work” so they could get on with their lives.
They would love to hear the stories of lessons you learned, failures you had, what happened this weekend, and interesting insights that came up.
If you have an online business, you need a website, an email list, a sales page, and a product.
We spend 50-70% of the time really talking about the problem. We reveal their secret dreams and biggest pains, we talk about the other solutions available to them… and only then do we talk about our solution.
…removes willpower, motivation, or passion from the equation… which is precisely what systems do.
Live to fight another day, and trust that your future self will be able to solve problems later on.
Commit to professionalism.