10 Essentials for Achieving Success as You Start, Build, or Manage a Business
9781594864704
Martha Stewart
Rules
- Whats Passion Got To Do With It?
Build your business success around something you love – something that is inherently and interesting to you. - Ask Yourself, What’s The Big Idea?
Focus your attention and creativity on basic things, things that people need and want. Then look for ways to enlarge, improve, and enhance your big idea. - Get A Telescope, A Wide-Angle Lens, And a Microscope
Create a business plan that allows you to stay true to your big idea but helps you focus on the details. Then remain flexible enough to zoom in or out on the vital aspects of your enterprise as your business grows. - Teach So You Can Learn
By sharing your knowledge about your product or service with your customers, you create a deep connection that will help you learn how best to build and manage your business. - All Dressed Up And Ready To Grow
Use smart, effective promotional techniques that will arrest the eye, tug at the heart, and convey what is unique and special about your business or service. - Quality Is Everyday
Quality should be placed at the top of your list of priorities, and it should remain there. Quality is something you should strive for in every decision, every day. - Build An A-Team
Seek out and hire employees who are brimming with talent, energy, integrity, optimism, and generosity. Search for advisors and partners who complement your skills and understand your ideas. - So The Pie Isn’t Perfect? Cut It Into Wedges
When faced with a business challenge, evaluate or assess the situation, gather the good things in sight, abandon the bad, clear your mind, and move on. Focus on the positive, stay in control, and never panic. - Take Risks, Not Chances
In business, there’s a difference between a risk and a chance. A well, educated risk may very well end up as an investment in your business. A careless chance can cause it to crumble. And when an opportunity presents itself, never assume it will be your last. - Make It Beautiful
Listen Intently, learn new things every day, be willing to innovate, and become an authority your customers will trust. As an entrepreneur, you will find great joy and satisfaction in making your customers’ lives easier, more meaningful and more beautiful.