Freakonomics

A Rogue Economist Explores the Hidden Side of Everything

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Steven Levitt and Stephen Dubner

Fundamental Ideas

  • Incentives are the cornerstones of modern life.
    • Understanding the incentives is the key to answering just about any riddle.
  • Conventional wisdom is often wrong.
    • It is often hastily formed and difficult to see through.
    • Much wisdom on a matter is the result of an “expert” having to come to a hasty and intriguing conclusion.
  • Dramatic effects often have distant, subtle causes.
    • The answer to a riddle is almost never right in front of you.
  • Experts use their informational advantage to serve their own agenda.
    • The internet is making information more transparent.
    • Experts can be beat at their own game.
  • Knowing what to measure and how to measure it makes a complicated world much less so.