Dark Patterns are a term used to describe tricks or user interface design choices used in websites and apps that manipulate users into taking actions they might not otherwise do. These tactics can be sneaky and often prey on people’s psychology to nudge them towards a particular outcome, like buying something they don’t need, signing up for a service they don’t want, or sharing more personal data than they intended.
Common Dark Patterns in Deceptive Design:
- Bait and Switch: Luring users with a low price but then making them jump through hoops or pay extra fees to get it.
- Confirmshaming: Making users feel guilty or pressured into confirming an action with guilt-inducing messages or social proof tactics.
- Sneak in Fees: Hiding additional costs until the last minute of checkout.
- Tricky Buttons: Designing buttons that look like something else (e.g., “Cancel” button that actually subscribes you to a service).
- Limited-Time Offers: Creating a sense of urgency with fake countdowns or limited-availability claims to pressure users into buying.
The Harms of Dark Patterns:
- Reduced Trust: Deceptive practices can erode user trust in websites and apps.
- Financial Loss: Users might end up spending more money than they intended due to hidden fees or manipulative tactics.
- Privacy Concerns: Dark patterns can pressure users into sharing more personal data than they’re comfortable with.
Dark Patterns are a sneaky tactic, but by being aware of them and adopting some precautionary measures, you can protect yourself from their manipulative influence.